The crew of ‘Swachh Bharath‘, the new movie based on Prime Minister Narendra Modi‘s much hyped ‘Swachh Bharath Abhiyan‘ conducted an awareness campaign in Cochin. The campaign was conducted to promote the revival of our rivers by making them pollution free.

The campaign was inaugurated by honorable Cabinet Minister, Sadananda Gawda at 03.00 PM in Marine Drive, Cochin. Prior to the inauguration, swimmer Vijay Biju swam from Eloor Chawk to Marine Drive to proclaim the message.

After the completion of this 24 kilometers risky course, Vijay Biju was awarded with the ‘Jalasree’ honor by the Minister. The Minister during the event told that it is the moral responsibility of each and every citizens to protect the natural resources like river, seas etc. He added that this cleanliness campaign will in turn promote the tourism in the country.

BJP leaders P K Krishnadas, A N Radhakrishnan, P J Thomas, N P Shankarankutty and C G Rajagopal delivered a speech during the event.

Vijeesh Mani is directing this movie. The movie is being produced by Nanma Kalakshethra. The crew is planning to release the movie in 18 languages.